Product sampling is an effective form of marketing your products. It is effective both for introducing new products and encouraging the increased consumer consumption of established items or services.
As the name would imply, product sampling involves giving away a small amount or ‘sample’ of a product that you normally charge for. By giving away a sample in this fashion, it is hoped that a proportion of those that receive it will enjoy it enough to return as paying customers next time.
A common misconception regarding sampling campaigns is that they are simple. While the concept itself may be straightforward, there are several techniques and tactics businesses should be aware of to ensure they make the most of product sampling and maximize their return on investment.
The people who you want to end up paying for your goods or services will undoubtedly play an important role in dictating how you tailor every aspect of your campaign for maximum efficiency.